Meet the Vanity Team
Our Mission
Our mission is to eliminate the stigma surrounding eyelash extensions by showing that they can be both healthy and non-damaging. With our artistry, education, and premium supplies, we empower lash artists to deliver incredible results while keeping client safety at the forefront.
Our unique range of eyelash extension supplies is designed with comfort and suitability for all in mind, ensuring that everyone experiences the highest quality. Our reputation for strength and innovation stems from our genuine care for all lash artists and our dedication to staying ahead of industry trends.
At Vanity Lash Room, we treat every client and artist like family, creating a supportive and encouraging community. Our goal is to stand out and dominate the eyelash industry by delivering unparalleled quality, innovation, and care, while empowering artists with the tools and knowledge to thrive.
Meet Luana
Born and raised in Western Sydney, I come from a diverse Polynesian and American background.
My journey into the world of eyelash extensions began with a desire for financial freedom and a career that felt less like work and more like a passion. I wanted a lifestyle that allowed me to be with my family and not feel the stress of financial burdens.
In 2017, I started lashing in my grandma's second living room, equipped with only a second-hand bed, a kmart light, and an old bedside table as my lash station.
This humble beginning ignited my passion and set the foundation for what would become Vanity Lash Room.
In 2020, I launched my online e-commerce brand, Vanity Lash Room, with a mission to help other artists across Australia combat the stigma that eyelash extensions are unhealthy and “ cause lashes to fall out”.
I invested over $25K in the initial trials to develop our unique Vanity pre-made fans, ensuring the highest quality and healthiest options for our clients.
In 2021, we added our second location for supplies pick-up, and in 2023, we opened our very own eyelash retail store located in Penrith 2750.
With six years of experience in the lash industry as of August 2024, I have had the pleasure of training over 186 in-person students. I genuinely love helping women build at-home businesses because it brings them so much freedom and opportunity.
My goal is to spread the love of healthy lashes and support fellow artists in providing the best services possible.
Through Vanity Lash Room, I strive to change the perception of eyelash extensions and help others achieve beautiful, lasting results.
Join me and see the craft and love for yourself. Let's transform your lash experience together!
Meet Sarah
Sarah was born here in Australia on June 15, 2000. With a deep-seated passion for beauty, Sarah has always been a "lash girl" at heart. Her journey into the lash industry began in 2022 when she made the significant career switch from her role as a veterinary nurse to follow her true passion for lash artistry.
Since stepping into the world of lashes, Sarah has quickly made a name for herself with her exceptional precision and creativity. Her meticulous attention to detail and innovative approach to creating stunning lash sets have earned her a loyal following. Sarah's artistic flair and dedication to her craft ensure that each client leaves feeling confident and beautiful.
For Sarah, the most rewarding part of her job is seeing the smiles on her clients' faces. This joy and satisfaction fuel her love for lashing and drive her to continuously refine her skills and deliver outstanding results. Outside of work, Sarah loves to binge a good TV show on Netflix, finding it a perfect way to unwind and relax.
Sarah's commitment to excellence and her genuine love for helping clients look and feel their best make her an invaluable member of the Vanity Lash Room team.
Meet Ray
Ray has been a cornerstone of Vanity Lash Room almost from the very beginning. His invaluable contribution as our warehouse inventory and dispatch specialist ensures that every order is meticulously packed and dispatched with care. Known for his generosity, Ray often includes extra freebies in your packages, adding a special touch to every delivery - without telling Luana obviously
Born in Australia with a full Samoan heritage, Ray brings a unique blend of culture and dedication to our team. His passion for rugby and fitness, along with his love for spending quality time with his family, keeps him grounded and energized.
Ray values the flexibility and dynamic nature of working at Vanity Lash Room. He finds great satisfaction in contributing to the growth and movement of the brand, knowing that his efforts help bring joy to clients across Australia. Ray’s commitment to excellence and his positive attitude make him an integral part of our family at Vanity Lash Room.